Archive for the ‘Marketing’ Category.

What’s the Big Deal with Designer Bikinis?

micro“What’s the big deal with designer bikinis?” I hear you ask! In recent times designer bikinis have gained massive popularity with women around the world. With the millions of different styles and colour combinations available the choices seem really endless. These bikinis can range from the standard one-piece swimsuit that covers most of the body, to g-string bikinis to suit women with exotic tastes, and also two piece bikinis that complement any body type, size and skin tone.

Contrary to common belief, G-string bikinis are growing more and more popular every year, even during winter! This type of swimsuit can make you look super sexy on the beach and also help avoid the dreaded tan lines that the one-piece swimsuit seems to have no solution for.

A great advantage of opting for designer bikinis is that you can mix and match the top and the bottom. So go ahead and explore different colours, sizes, shades, and designs and before you know it you have a winner that is guaranteed to turn heads in the beach. With summer not too far away this may be the best time to get in shape and do your homework to find the perfect bikini, and who knows, you may even consider entering a bikini contest and showing the competition what being sexy is all about!

Other options include string bikinis (also known as micro bikinis ), which cover very little of the body. As with choosing a regular designer bikini you should try out different colours first. Keep this little tip in mind… if you are already tanned then opt for lighter colours (I find the lime or hot pink looks really good with a tanned skin). Lastly, if you feel uncomfortable wearing your string bikini in public then don’t as it defeats the purpose of why you bought them in the first place.

For a great range of super sexy designer bikinis head to www.zannebikinis.com and see what is in store this season!

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Mail Charity Fundraising

A direct mail campaign is often the most cost effective way to reach many prospects. Sending letters also is a simple way to campaign. There is no need to recruit, train, manage and motivate a large workforce. A few talented individuals can run the entire operation. And you will find you will get a lot more volunteers to fold and stuff envelopes than to cold-call potential contributors. That’s not to say all one must do is write a letter, post or e-mail it, and wait for the returns.

What makes mail solicitations difficult is that they are one-sided. No allowance exists for a campaign worker to personally motivate prospects. The most enthusiastic letter simply cannot match the conversation between a skilled advocate and an open-minded potential donor. Lacking aggressive salesmanship, only minimum gifts can be expected, no matter how well written the solicitation letter and enclosures may be.

Here’s another angle to think about. Assume that I’m a small-gift prospect with some interest in your endeavors. There’s a good chance that I’ll donate generously to your appeal if you knock on my door or phone because your enthusiasm and presentation will be hard to resist. And how many other organisations will solicit me in these ways? Very few. But send me a solicitation letter and you place your request in the midst of enormous competition for my same donation dollar. And because it’s a letter, I have little problem withstanding its impersonal nature. If your organisation is not among my very favorites, you won’t receive a contribution of any consequence.

You see, although I think highly of your charity, I have a desk covered with fundraising letters, from the best known national charities to all sorts of noteworthy regional and local groups. I am saturated with mail appeals. After sorting through them and making my top-ranked selections, I find my charitable budget is about depleted. But I still care about your cause, so here’s ten bucks to show you my heart’s in the right place.

With these factors as a downside, letter solicitations produce highly profitable income derived from small-gifts for organizations that plan and carry out meticulous programs. However, first-class mailing programs get extremely involved, both creatively and from a marketing standpoint. There are six elements to understand before considering a direct mail campaign:

1. Fundraising by mail is an ongoing component of annual fundraising programs. In capital campaigning, letter writing is a tool for wrapping up an appeal and giving thanks.

2. Ongoing mail appeals focus equally on retaining and upgrading present contributors while discovering and cultivating new prospects to make up for donors lost to attrition and to enlarge the group of donors. Present givers won’t always be an available source of funding.

3. Donors via mail don’t come free. Depending on the package, to obtain a new contributor, you can spend from $1.30 to $1.60 (or more) for each initial dollar raised from that person.

4. Mail programs are long-term propositions and instant financial rewards are unusual.

5. Be clear who you designate as a donor and who you label a prospect. Donors are people currently contributing to your cause. Someone who gave you a gift two years ago or a person who once contributed a painting to your auction are prospects, not donors. Get used to thinking of three distinct groups: current donors, past donor prospects, and new prospects.

6. Some prospects have more interest in and knowledge about your organisation than others. Cultivated potential donors are first approached because they represent the highest rate of return. For instance, a past donor prospect is a better bet to send you a new donation than someone who once came to a special event that you held. The person who came to the special event is more likely to fund you than someone who never heard of your group.

In planning a full scale mail campaign, don’t lose sight of the fundamental fundraising requirements. Make sure your project has compelling goals, high visibility, specific, attractive, and timely needs.

Additionally, make sure your group has start-up funds on hand for what can become a relatively large investment to get the program rolling. For example, depending on the scale of your operation, you might want to engage a letter shop or mail house to provide the many functions necessary to get your direct mail package to recipients. This is an expensive proposition.

Or you might opt to subscribe to an online software provider to help drive your mail program. Since the highest percentage of return comes from current contributors, they are the first group to target. If a goal is reachable by only contacting these people, expenses will be minimal and your problems will be solved. If that’s not realistic, additional prospects who might fund your project would need to be reached. That’s fine so long as you realize that their percentage of return will be far less than supporters.

For instance, you send a letter to current donors and perhaps {30|40|50} percent of them respond with {donations|gifts}. A letter sent to brand-new {potential donors|prospects} typically yields responses of around 0.5 percent to 2 percent. Until you’ve won over a new potential {donor|giver}, don’t expect relatively large {donations|contributions}. A return of 5 percent to 12 percent can be expected from present donors.

If your group, school or {sports club|club} is looking for fundraising ideas and easy fundraisers, have a look at Goldstar Gifts and Stationery’s easy to manage ideas for fundraising.

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How to Sell Your Car

Unless you are considering keeping your old vehicle and giving it to someone else, you will eventually need to sell it. There’s many ways to sell it, but first let’s talk about the preparation of your vehicle prior to advertising or trading.

Presentation is the major factor
The first thing one should consider when selling an old vehicle is how you can sell it for more money. The technique, which most people seem to overlook, is to simply make it look absolutely fantastic!

This does not mean just washing and vacuuming it, although that’s a good start. It is the overall preparation and detailing that counts. This is a well-known secret of most used car dealers.

You would be surprised to see the condition of some of the vehicles they purchase, but after a few hours in the detailing shop you wouldn’t think it was the same vehicle! The best advice to anyone selling his or her car, is to have a professional car detail carried out. This will cost you around the $200 mark and it will be money well spent.

It will, in effect, save you hours of hard work trying to do it yourself with nowhere near the same result. This alone will add hundreds of dollars to your vehicle, particularly when selling privately.

I know of people who have had their vehicle detailed and fallen back in love with their car deciding not to go ahead with the sale.

Once the detailing has been completed you should make sure any minor flaws are repaired. It is also important that you have the service logs and any relative mechanical history at the ready, as this is now becoming a critical factor when buying or selling a used car. If a service is due or near due, make sure you have it done prior to selling. This will give a prospective customer a good idea of how well you have kept your car.

What is your car really worth?
Before you start selling your vehicle, either privately or to a dealer, you must know its market value. There is nothing worse than advertising your vehicle with a highly inflated price tag.

One way to find out the value of your vehicle is by studying the motor section of your local newspapers, which will give you a reasonable guideline. Another way is to look in dealership yards to see what price similar vehicles are being sold for, but you must remember these vehicles have profit margins built into them to cover the dealer’s operating costs and over-stock.

Alternatively, the internet can provide a wealth of information on vehicle valuations. This is only web-based information and is generalised, so it does not give you accurate pricing on your own vehicle because of the specific condition and accessories fitted.

Web sites where you can gather this type of guidance are the individual dealership web sites and vehicle pricing-guide sites such as www.redbook.com.au and www.glassguide.com.au

This data is purely to assist you in making a qualified and rational decision when buying or selling your vehicle. Remember, these sites are to be used only as a guideline, they are not entirely accurate as they do not take into consideration the individual buying or selling parameters within the different states.

There are always variations to the rules about pricing, so you should follow your intuition when setting a price and be sure to leave room for negotiating in your asking price. Your starting price should be higher than the price for which you really want to sell your vehicle.

For classic car hire and vintage car hire, check out http://egocars.com.au

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Attractive Brussels – Seat of the European Union

brusselsOften featured in the media as the seat of government of the European Union (EU), Brussels is much more than a city of officials. It is a meeting point all the diverse cultures in Europe, and exudes a unique multicultural identiy.

Brussels is not only the heart of the EU. The Belgian capital is a lively and stunning city in its own right, a town rich in history and full of places to see. Designated the cultural capital of Europe in 2000, Brussels is no mere town of boring bureaucrats. It has its own tale to tell.

A stronghold in the middle of a river.
The name Brussels (Bruocsella) is first written about in the year 966. It means “chapel in a swamp”, and likely refers to its position on the Senne River. The settlement itself had probably been founded between three and four hundred years earlier. The earliest stronghold on Brussels Island dates back to around the end of the tenth century.

Central Brussels.
The story of Grand Place (in French, or Grote Markt in Dutch), the town square located at the centre of Brussels, leads us on a journey through the city’s history. Grand Place was created as a market and business square, but soon attracted the trade guilds and city administrators.

They built lavish guildhalls and government buildings as evidence of their power and affluence, Brussels became one of Europe’s most important trading and banking centres during the High Middle Ages and would remain so until 1695, when French cannons bombarded the city for three days, levelling Grand Place and reducing much of the city to dirt and ashes. It was rebuilt at speed, and the guildhalls that currently stand on Grand Place bear witness to the city’s renewal.

Grand Place remains a favourite meeting place for residents and tourists alike. Many of its countless restaurants, cafes and taverns are open around the clock.

Brussels city hall.
The Hotel de Ville (Brussels city hall), completed in 1450, is an architectural jewel even among the grandiose guildhalls and buildings surrounding it. Its facade was one of the few structures to survive the French bombardment of 1695. With its 96-metre-tall tower topped by a gilded statue of St. Michael and the dragon, the Hotel de Ville is Brussels’ most known landmark, visible from every part of the historic old town.

A different kind of city emblem.
Most visitors to Brussels consider the statue called Manneken Pis (literally, “the boy peeing”) at the corner of the Rue de l’Etuve and Rue des Grands Charmes to be the emblem of Brussels. Just who the little boy in this work by sculptor Heironimus Dusquesnoy is supposed to represent remains an unsolved mystery. In any case, the cheeky lad is certainly one of the city’s main tourist attractions. Meanwhile, his female counterpart, the Jeanneken Pis, can be viewed at the end of a cul-de-sac called Impasse de la Fidelite just off La Grand Place. The habitants of [the city~Brussels} have always been in favour of equal rights, and if that meant commissioning a statue of a similarly cheeky little girl, so be it. The statue was dedicated in 1987.

The giant molecule.
The 102-metre-high Atomium is another symbol of Brussels. It began its existence as an exhibition hall built for the 1958 Worlds Fair. It represents a crystalline iron molecule, magnified 165 thousand million times. The tubes connecting the nine atomic particles are actually conduits containing escalators and walkways.

Due to its use of futuristic materials and interesting design, it has long been considered both an architectural icon and an impressive piece of civic monumental sculpture.

Inside, the Atomium still houses the occasional exhibition on topics related to nuclear technology, aeronautics, astronomy and meteorology. Inside the uppermost sphere is a restaurant that affords a beautiful view of the entire city.

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Don’t Write Off Investing in Shares Just Yet

Some people have a different view on sharemarket falls. They see the low stock prices as a chance to invest in a cheap shares.

During times of market turbulence, it is our natural instinct to protect our wealth and distance ourselves from risk. While this reaction is unsurprising, it can also mean losing out on growth opportunities created during crazy times.

Warren Buffet, one of the world’s wealthiest professional investors, sees market slumps from another perspective, saying “Look at market fluctuations as your friend rather than your foe; profit from folly rather than participate in it.”

Generally when we see a cheaper price for something we want we rush in for a bargain, however it can be quite the opposite with stocks. Why is it that we treat shares that have dropped in price with fear? Share prices of a listed company can fall for a number of reasons.

Lately we have seen the stock prices of a number of strong companies with healthy balance sheets be negatively affected due to a rush to sell as a result of the economic crisis.

Despite the uncertain trading environment, professional investors are constantly reviewing the market for investment opportunities. Many fund managers are searching to find shares in healthy companies with strong balance sheets and returns. For example Australian companies such as household names like David Jones have delivered strong profits after tax and dividends in 2008. However during 2008, David Jones’ share price fell by more than 30%.

Identifying opportunities
Not all businesses will be affected by the global economic crisis similarly. Some industries are more prone to the economic cycle than others.

Companies who deal in of basic goods and services continue on almost unchanged, for example we all need to eat – so food producers aren’t as affected as much as manufacturing, retail or luxury goods.

Australia’s population growth is at a 18 year peak and growing at 1.7% per annum. Australia’s growing population provides increasing demand for goods and services as people need food, housing, cars, and other staples. Unlike many overseas countries, Australia benefits from two key factors: a high population growth rate and a high demand for housing.

Population growth is nearly twice that of the US while Germany has negative population growth. In the US there is an over-supply of housing while Australia suffers from a lack of supply. The combination of limited housing and a rising population will create growing demand for housing which will support further construction and provide opportunities for the construction industry.

The value of companies
Many people view companies with falling share prices with fear, but we need to take a look under the bonnet of these companies to find out why. Have they borrowed heavily?

What industry are they in? Are they competitive against their peers? Only by answering these questions, can we know if their stock value has fallen for valid reasons or if the company is indeed on sale.

When investing, many professional investors seek firms with high and maintainable dividends, strong balance sheets and substantial cash flow. These companies are more likely to outlast the volatility storm and may give you a greater return when the market moves into the next phase of recovery and
beyond.

Before you consider changing your strategy, you should seek financial advice. Having a financial planner and a long-term financial plan can give you confidence to manage the effects of market cycles. With the right advice you can ensure your investments are tailored to your risk profile and time horizon, giving you the certainty of knowing you’re doing what’s right for you. This article brought to you by a Brisbane business coach who offers sales training courses and a web site design brisbane. Distribution by seo packages. BS1004

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Your Attitude Determines Your Business Future

smiley-faceYou have found a business for sale, you have bought it, so what now? With all the pieces of your new business just about in place, there is a crucial Issue to discuss, You. The most important ingredient in small business is the owner, and the most important ingredient in the owner is their attitude to both the business, and their customers.

Your attitude will to a great degree govern your success in business. Some people when they leave their jobs to start up their own business, unravel and get lazy. This is probably due to the fact they are no longer intimidated by the boss into doing the right thing. Self discipline can be a real problem with some people, they just can’t motivate themselves without some degree of external pressure. This, I believe is the biggest problem you will face.

You should watch for the warning signs, opening late, closing early, having long lunches, never getting jobs finished on time or at all, not returning calls, letting accounting paperwork lag behind, taking days off because you couldn’t be bothered working and so on. It is so easy to slip into bad habits, so be aware.

Try and remain accustomed to at least working the same hours as you were in your employed job and set yourself targets. Targets and goals will impose pressure on you to perform.

The next attitude problem comes from lack of determination.

Some small business owners fall to pieces every time there is problem or a crisis. This style of attitude will also assist you to go out of business very quickly.

You must never give up, for your own sake you must push on because you will strike plenty of problems and go through several serious crisis’s before things settle down, this is common to all new businesses.

The best thing to do is work through the problem in a calm and systematic way. Whilst you may feel at the time “this is the end” and “I’ve had enough”, this is a normal reaction that will pass. It often helps to join business groups and talk to other business owners about common problems.

You then must solve the problem and keep going. I’m sure attitude and determination has a lot to do with the 90% of businesses that fail. It’s ridiculous to think that a business goes down the drain because the owner had a poor attitude or “had a wobbly”, but it does happen. Make sure you’re not one of them.

The last issue to discuss is your attitude to customers. Keep this in mind, regardless of whether you like the particular person, all customers contribute to your profitability and success so treat them with respect and courtesy. It’s amazing how quickly customers will desert you if they feel you are rude to them. No customers – no money — no business! Always remain courteous, helpful and above all friendly, never allow personal or business problems to raise their heads in front of customers.The future of your business is in your hands.

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If you are looking for a business for sale have a look at what http://www.business2sell.com.au/ has to offer. There is a huge range of businesses for sale listed, by both owner operators and business brokers. STB2S090309

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Do Your Print Ads Suck ? Fix them with Adwords

One of the best things about Google Adwords is you can test and measure your advertising messages quickly and for little cost.  Why not invest 10% of your print budget in Adwords testing and reduce the risk of an ad bombing?

With print advertising you write the copy, select the graphics elements get it typeset, send it off to the publishers and several weeks later you wait for the phone to ring. It’s very hit and miss.

The trouble with PR and advertising professionals is they have a very similar mindset. They’ve been over-educated and often can’t relate to their target markets. This is often called the curse of knowledge.

Here’s a thought … why not use Google Adwords to test headlines and then use the best performing headlines in your print and direct mail campaigns?

You could also use this technique test headlines for media releases.

The theory is that Google Adwords is a perfect market for testing. What you think is a great headline may not be so in the marketplace.

By testing different headlines, and only headlines, for you will have valid data to base advertising decisions on.

Once you have the best headline sorted out, then you can test body copy. Admittedly you only have 2 lines of text to play with, but those two lines could be the lead sentence or paragraph for your print or mail campaigns.

Does this make sense?  Comments and Stumbles please.

Contribution by web design brisbane

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Helping Aussie businesses with online advertising during hard times


While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by offering free online advertising accounts to promote their business online for a limited time.

Clickfind is helping out by completely removing its already low monthly fee and allowing any Australian business who is experiencing hardship to advertise online for 3 months at no cost at all. Contrary to other business directories, a clickfind listing also allows advertising of products and services online.

To sign up just email free-2009@clickfind.com.au and we’ll send you further instructions via email, if you make a donation to the Victoria Bush Fire appeal http://www.redcross.org.au/default.asp let us know and we’ll provide a 12 months listing. This promotion is valid for 2 months.

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Awnings – Purposes and types

Most awnings work as exterior awnings, protecting windows, entries and floorspace from the elements and providing privacy. In residential buildings, awnings are usually found in backyards for entertaining guests, covering parking spaces, and on windows along the side of the home. Awnings are also installed on the exterior face of the buildings, above either doors or windows, or on top of areas along footpaths. You will also often find awnings installed outside restaurants to increase the usage floor space in poor weather.

Awnings installed in the backyard protect people from the harmful effects of ultraviolet rays on hot sunny days. They also provide protection from rain, hail, and other elements during bad weather. Awnings are also mounted over open balconies and patios to offer relief from the elements. Awning can also be used as temporary or permanent car parking shades in open areas to protect the interior of the cars from fading.

Small sized lightweight exterior awnings are usually made from aluminum or hollow galvanized iron sectional frames and tough fabric or canvas roofs. More recently awnings have been made from high-tech polycarbonate materials. These polycarbonates can be tinted to keep out UV light but allow in light. They are also very tough and shock resistant.

Larger awnings can have roofs made of aluminum slats. They are designed to be durable, strong, and have the ability to withstand winds and storms. They are an ideal choice for those who wish to cover a relatively large area and prefer a heavy-duty structure. However, the disadvantage to awnings with metal slat roofs is that it can get noisy as a drumbeat during rain and storms. Also, aluminum awnings offer only limited sizes for selection and are usually difficult to customize.

Awnings made from cloth and canvas, on the other hand, are available in countless colors and designs. They can be easily customized to the required size and shape, so consumers can always find one that matches the exterior of the home. These types of awnings are cheaper than awnings with metal slat roofs. They are also relatively less resilient to adverse weather conditions and the color of the material will gradually fade over time due to the sun’s ultraviolet rays. Also, awnings made from vinyl, canvas, or cloth require more maintenance and have to be regularly cleaned to avoid permanent stains and mold growth.

Sunstate awnings is Queensland’s leading supplier of patio awnings and canvas fabric awnings. For a great deal on awnings, call or e-mail Sunstate today.

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Looking for a business for sale ?

If you are looking for a business for sale, visit business2sell.com.au

This web site is for buyers, sellers and business brokers. Categories include food, retail, automotive, transport and every other imaginable category. There’s businesses for sale there at all levels of investment.

With the uncertain economic climate it make sense to investigate owning your own business.

Although running your own business can be very hard work, your future is very much in your hands. With the risks involved often go the rewards.

According to the ABS, in 2006 there were over 1.12 million small business in Australia employing a total of over 2.5 million people.

Small business is an attractive option for those who want to leave the corporate grind and build an asset that they can pass on to generations.

Business2Sell.com.au is 100% free website for business brokers. Brokers can join the service and add unlimited businesses.

If you are and owner selling your business, a 3 month listing is just $45. Note that at the moment business2sell.com.au are running a special offer. If you get a listing with business2sell for three months, they will run your listing for unlimited time or until it is sold.

As a buyer, you can search by location, business type and keyword. You can also search by price range.

So if you are looking to buy a business, sell a business or if you are a business broker, visit business2sell.com.au today.

STB2S070209

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